When using promotional products, the average cost per time of your prospect seeing being reminded of your brand is on average about a half a cent. It’s a half a cent per impression, making promotional products a high return on investment (ROI) and a less costly form of promotion per impression than TV, national magazines, or radio.
Half a cent. Let your customer in on this if you want to make a quick impression, as every potential client is looking for a way to get a return on their investment.
Promotional Products; The Equalizer to Your Competition’s Large Advertising Budgets
Distributors can show clients, whether big or small, that a modest investment can have a profound return.
A small company can get the same level of exposure that larger companies enjoy with significant advertising budgets.
Promotional Products are a Touchdown Pass
For example, you can spend a lot of money on a commercial during the Super Bowl, and you know you’ll hit an enormous number of viewers, but there’s no way to track the impact.
With promotional products, you can do that.
Studies show that 85 percent of U.S. customers said they could identify the advertiser on the promotional item they owned.
Extra Points about Promotional Products
In addition, 60 percent of respondents to surveys said they have done business with the advertiser after they received an item.
So, the message is heard and it leads to follow-up business.
Contact us today to get suggestions on what’s popular in promotional items this year.
