Everyone loves freebies.

And they can impact opinions, according to a study that found that 41 percent of those who responded said their opinion of an advertiser improved after receiving a promotional product.

It also made them more aware of the sponsor on the product, which gave a positive impression as they found value in the item each time they used it.

Why they buy

Positive impressions impact the decision to buy.

Clients want to know that customers appreciate the items they will be using in marketing campaigns.

That’s because people do business with companies they know, and like. And promotional products can help create that positive impression.

Taste of success

In one case, a sandwich maker offered a bag with the company logo on it.

If you purchased the bag, and brought it with you when you ordered a sandwich, you could get a deal on your order.

That made customers feel good about carrying around the logo bag. And it gave visibility to the company name.

It Adds Up

This figure counts the most with recognition awards, trophies and plaques. More than 60 percent of survey-takers said they had a more favorable view of the award-giver or advertiser.

This can pay off as an incentive to gain new business in other departments.

It works with consumer-oriented clients too. To gain new business, start a customer loyalty program that includes trophies and awards.