You know that promotional items deliver an impressive return on investment, but study after study has found this value diminishes significantly when the item is seen as disposable. New York Times columnist and small-business owner MP Mueller wrote about this in July, noting the importance of an item’s “shelf life.”
On the flip side, promotional items that serve an everyday purpose like imprinted Letter Openers and Other Desktop Supplies become valuable to your customers – and invaluable for your brand recognition.
A recent study by the Boston Product Management Association found that about 87 percent of business representatives kept items like pens, letter openers, mugs, USB sticks and calendars for longer than 12 months, and 79 percent reported they were more likely to do business with the company.
Because most decision-makers have some sort of workspace they call home, office supplies are an ideal way to keep your company’s name and message front and center.
Make Sure You Contact information Is Close At Hand
Business cards quickly get tucked away or buried under paperwork, but not when they’re neatly encased in a two-sided clear lens on a letter opener or printed onto a notepad. That convenience can make the difference between getting new business and not getting a call.
Get Daily Brand Exposure By Giving Away Office Products
Foster visual recognition of your brand with items like rulers and tab dispensers that provide plenty of space to present your logo in its proper area of isolation. Idlebrook offers custom color matches and shapes – like a house, computer or even an 18-wheeler – that help drive your message home.
Office Products Can Be An Eco-Conscious Gift
In today’s eco-conscious world, the choice of materials – particularly in plastics – can help remind customers that your company shares their values and “walks the walk.” Idlebrook’s biodegradable Zippy letter openers and assorted paper holders are made entirely from U.S.-grown corn.
A Custom Look For Less
With a range of prices and endless standard color and printing options, office supplies provide a custom look for a very economical price. The best of both worlds.
Check out Idlebrook’s Zippy Letter Openers or our entire line of Desktop Accessories or contact one of our Promotional Consultants to find out how to keep your company’s name on the top of your customers’ desks – and minds!
